Concept of Digital Signage
Digital signage is the remote-controlled distribution and playback of digital content on networks of displays ranging from small screens to digital billboards, either at a single location or across multiple sites. Digital signage networks can be found in corporate buildings, retail shops, airports, restaurants, entertainment venues, educational institutions, healthcare facilities or Transport and Tourism, allowing networks to target specific audiences with customized and engaging content.
Digital signage system allows the creation and management of multimedia content and making them available through one or more displays.
These displays can be in the same place where software is installed or in remote locations. The updating of the content in these displays can be performed remotely, thereby enabling the updating of content in dozens or even hundreds of displays that can be changed in a few seconds.
Digital signage can be used in multiple locations and with different features, such as Corporate, Retail or Industrial sites having different branches in different cities, can have digital signage running same or different content, still can be updated and managed from a centralized location. The main goal of Digital Signage is to Engage, Educate, Promote, Entertain and Exhibit as much information as desired on the screen.
Benefits of Digital Signage
- Cost effective mechanism
- Eye-catching & entertaining
- Target specific audience or time
- Quick updates and management
- More revenue options