Whether customers are going to a shopping mall; a large public building, a restaurant, an airport, railway station or bus stop or either their local bank branch, one topic will catch their interest and hold their attention more than almost any other. What’s happening with the weather?

People are naturally interested in the weather, both current conditions and what’s on the way. Therefore, colorful graphics on large LED/LCD digital signage screens that contain up-to-the-minute weather information capture and hold people’s attention in a far more effective way than radio broadcasts or forecasts printed on the inside pages of a newspaper possibly can.

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